Trade In$urance Helps
You Close The
Deal.
Valuing the consumer’s trade can be the most contentious part
of the process of selling a new car. Consumers often come
in to your store with unrealistic expectations about the value of
their vehicle, which puts your staff in the uncomfortable
position of letting them know what their vehicle is really worth.
When you use Trade In$urance from BuyBook Technologies, you
transform the trade appraisal process from a customer conflict
into an opportunity to build trust and confidence. Working
with your sales staff and managers, the consumer appraises his
own vehicle, by answering the questions on our appraisal form. The offer
for the customer’s vehicle comes from AutoTrader.com, one of the
most trusted names in the industry. And you have the
opportunity to become the customer’s ally by offering him a few
dollars more to get the deal done.